Selling Across Multiple Online Storefronts
Posted Monday, January 9, 2012 by Peter Kelly
Since 2004, numerous online businesses have directly benefitted from selling their products on multiple sites, such as eBay, Amazon, Buy.com, Shopping.com and their own website (or websites). These business owners are also integrating their online storefronts with their ERP and CRM applications in order to deliver greater customer service and drive down business costs. Why make multiple storefronts a key part of your business? Multiple stores bring greater opportunity to segment and uniquely target, leading to lower shopping cart abandonment and higher sales. Having multiple stores allows you to optimize your SEO (search engine optimization) and PPC (pay-per-click) efforts to drive more presence and traffic. And multiple stores lead to higher cross- and up-sell sales.
Be warned, though. You must have the right infrastructure or you run the risk of increasing cost and losing control of your business. Make sure your underlying systems allow your customer to have one, shared shopping cart as they traverse your storefront(s). Don’t fall into the trap of having to manage multiple inventory systems each associated with their own storefront. Doing so adds complexity and cost to the business. Ensure the highest level of order fulfillment by having all orders flow into a single order management system. Having to manage the same information multiple times drives up business cost and time, while reducing content timeliness and accuracy. Integrated Accounting: Running multiple storefronts will lead to more business activity. Make sure you stay ahead of the paperwork and accounting.
Critical to greater success and profitability is knowing what works and what doesn’t. Your infrastructure must be able to give you customer insight, marketing feedback, and sales behavior in order to improve your offering. Go ahead! Expand your business by expanding your storefront presence.
MRP Consulting has become the largest Dynamics GP Manufacturing partner in North America. We have worked with over 600 companies Worldwide and are available for a 1-day onsite visit in which we will map out your current processes and measure them again your current systems. Sometimes a “tune-up” is all that is needed to keep your business running as it should. We can all agree that having the right software will not only improve internal processes and productivity, but will also improve customer relationships.
Give us a call today.