Manufacturing 2.0: From Manufacturing to Marketing

Although it may sound like a self-serving finding, the U.S. Council on Competitiveness/Deloitte study mentioned earlier indicates that the best-performing manufacturers apply advanced technology better than their competitors do. The application of advanced IT, as all- encompassing, including systems within the organization that support production lines to applications that support global sales and marketing efforts. The study finds that the best-performing manufacturers also differentiate themselves from average and lower-tier competitors in their drive to invest time and money in an area where they do not necessarily have an advantage today: global sales and marketing capabilities. Manufacturing is still about making things it seems, but in the future the most successful manufactures will excel in more and more areas beyond the shop floor.

Discussions with senior manufacturing consultants at Accenture, A.T Kearney, Bain & Company, Capgemini, Deloitte Consulting, Point B, Protiviti, RSM McGladrey and West Monroe Partners identified the following types of work as high-demand manufacturing services among North American clients in 2011:

  • M&A strategy, due diligence and integration
  • Global transformation/expansion (e.g., market penetration plans)
  • Complexity reduction
  • Organizational change management
  • Talent management
  • Product innovation
  • Working capital management
  • Business forecasting
  • Process transformation and program management
  • Sales and marketing integration
  • Sustainability projects
  • Supply chain optimization
  • Drivers of Global Competitiveness

Last year, the U.S. Council on Competitiveness and Deloitte’s global manufacturing industry group published a report based on a survey and interviews with 400-plus CEOs and other senior executives within manufacturing companies around the world. The report ranked countries based on their competitiveness—essentially the strength of their manufacturing sectors based on numerous criteria—in 2010 and their
projected competitiveness in 2015. China, India and South Korea placed first, second and third, respectively in both assessments. The United States, currently ranked fourth, was projected to slip to fifth by 2015 as a result of being leap-frogged by Brazil (currently fourth). The following table identifies the top-rated drivers of manufacturing competitiveness with 10 being high and 1 being low.

MRP Consulting has become the largest Dynamics GP Manufacturing partner in North America. We have worked with over 600 companies Worldwide and are available, at ZERO cost to you, for a 1-day onsite visit in which we will map out your current processes and measure them again your current systems. Sometimes a “tune-up” is all that is needed to keep your business running as it should. We can all agree that having the right software will not only improve internal processes and productivity, but will also improve customer relationships.

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